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Marketing competencies at your fingertips

HRSG competency dictionaries give you access to
world-leading competencies designed for your industry.

HRSG marketing competencies are developed specifically for the field of marketing and have been industry tested in real-world environments to ensure they accurately reflect the realities of your workplace.

The marketing competency dictionary includes:

  • Channel Management
  • Corporate Advertising
  • Event Management
  • Market Research & Analysis
  • Marketing Communications
  • Marketing Strategy & Planning
  • Measurement & Control
  • Media Relations
  • Positioning & Branding
  • Product Development
  • Public Relations
  • and more…

The marketing competency dictionary can be purchased “off the shelf” or customized to reflect the unique requirements of your sector and organization.


Each marketing competency offers unmatched detail and accuracy, with up to five levels of progressive expertise.


HRSG competencies align and improve the entire talent life cycle: acquisition, evaluation, and development.


Competencies can be customized to fit your organization’s unique goals and talent requirements.

Professionally developed

Each library is developed and maintained by industrial organizational psychologists.

Industry verified

Technical marketing competencies have been developed with input from subject-matter experts and industry representatives.

Use competency dictionaries to:

  • Find your core competencies
  • Create your competency architecture
  • Choose job-specific technical and general competencies
  • Identify leadership competencies
  • Build custom job profiles

See the complete list

Fill out the form to access:

  • A list of leadership competencies
  • A list of general competencies
  • A list of technical competencies
  • A competency tip sheet and overview
For more than 25 years, HRSG has focused on the development of products, services, and software designed to support competency-based talent-management for organizations of every size and type—Fortune 500 corporations, small and midsize businesses, government, and non-profits/NGOs.
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