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Accurate Marketing Competencies + The Software Solution to Implement Them Quickly

  • Technical competencies define the successful behaviors in any marketing position.

  • Our competencies are delivered within the leading competency management software platform, CompetencyCore.

  • CompetencyCore is the easiest way to implement competencies across your organization, and manage them to reflect the ever-changing needs of your unique organization.

Get Started with Competencies.

See CompetencyCore in Action:


HRSG's extensive library of competencies are delivered within our CompetencyCore software.

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Or Start with the Competency Toolkit:


Get started with these free curated guides, including Competencies 101: the complete starter guide.

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Available Marketing Technical Competencies

  • Advertising and Sales Promotion
  • Branding and Positioning
  • Content Marketing
  • Customer Experience Management
  • Customer Relationship Management
  • Digital Marketing
  • Event Management
  • Integrated Marketing Communications
  • Market Research and Consumer Behavior
  • Marketing Metrics
  • Marketing Planning and Analysis
  • Marketing Strategy
  • Media and Public Relations
  • Multi-Channel Marketing
  • Pricing Concepts and Methods
  • Product and Service Development