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HRSG’s technical marketing competencies are developed specifically for the field of marketing and have been industry tested in real-world environments.

Technical competencies define what it means to be successful in any marketing position.

Use our off the shelf competency job profiles, or build your own custom profiles to drill down to the key technical skills required by the marketing professionals in your organization.

HRSG offers technical Marketing competencies that can be used for the following positions:

  • Advertising Manager
  • Brand Manager
  • Creative Director
  • Digital Marketing Specialist
  • Graphic Designer
  • Market Analyst
  • Marketing Manager
  • Vice President of Marketing
  • And many more!

 See the List of Competencies & Profiles Now

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Why use competencies?

Leaders of high-performing teams use competencies because they go beyond the basic requirements of a job to identify the behaviors that top performers demonstrate. Instead of focusing on what a person typically does on the job, competencies describe how a highly effective worker will achieve success.

This enables HR professionals and managers to rely on objective criteria and measurable results rather than intuition and conjecture when evaluating and measuring performance. It also gives the whole workplace—HR, managers, employees, and executives—a shared language for discussing and understanding workplace requirements and performance.

View Guide: Intro to Technical Competencies

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Book a demo of our competencies in action.