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Accurate Digital Marketing Competencies + The Software Solution to Implement Them Quickly

  • Technical competencies define the successful behaviors in any digital marketing role.

  • Our competencies are delivered within the leading competency management software platform, CompetencyCore.

  • CompetencyCore is the easiest way to implement competencies across your organization, and manage them to reflect the ever-changing needs of your unique organization.

Get Started with Competencies.

See CompetencyCore in Action:


HRSG's extensive library of competencies are delivered within our CompetencyCore software.

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Or Start with the Competency Toolkit:


Get started with these free curated guides, including Competencies 101: the complete starter guide.

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Available Digital Marketing Competencies

  • Database Marketing and Customer Relationship Management
  • Digital Advertising
  • Digital Analytics
  • Digital Asset Development
  • Digital Asset Management
  • Digital Ecosystem Management
  • eCommerce Deployment
  • Insights Management and Analysis
  • Lead (Demand) Generation
  • Marketing Digital Literacy
  • Reputation Management on Social Media
  • Service Marketing and Marketing Innovation
  • Strategic eCommerce
  • User Experience Design